Online Business Optimization Resources

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Within our resource center below, you will find valuable information that will enable you to enhance your online business with proven concepts and best practices from industry professionals.

Guides

Adobe SearchCenter Announces Facebook Integration DETAILS Authors Jeff Jordan, Product Manager, Adobe Summary Adobe is proud to announce its global partnership with social media powerhouse Facebook. Like many marketers, you may be asking what this partnership means for you. In this webcast and guide, we’ll break down the recent integration with Facebook in a series of short presentations and live demonstrations showing you how you can better measure and optimize your Facebook campaigns with Adobe SearchCenter Plus. Duration 85 minutes
US Web Analytics Forecast, through 2014 DETAILS Authors John Lovett, Senior Analyst, Forrester Summary If we were to equate Web analytics to a human life stage, 2009 places us squarely in awkward adolescence. After some explosive prepubescent growth, the Web analytics market is beginning to develop its own footing, yet significant change is imminent and maturity is still distant. In this whitepaper, Forrester research examines current web analytics trends, challenges and the future of web analytics.
Omniture Recommendations: Integration with the Powerful Omniture Marketing Suite DETAILS Summary Recommendation engines are a way for content owners—such as merchants, marketers, and publishers—to present the most interesting content to each customer at each step in the interaction. If you are in retail or B2B ecommerce, publishing, or advertising and looking for a recommendation solution, or a means to personalize interactions, Omniture should be on your short list.

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Webinars

Adobe Conversion Survey Results Part 2: Automated Recommendations DETAILS Authors Sevan Baghdasarian, Director of eCommerce, Claflin Medical Equipment Kevin Lindsay, Group Product Marketing Manager, Adobe Summary At the conclusion of 2009, Omniture surveyed over 1000 marketers on the subject of website conversion. In part 1 of the survey results webcast, presented with PetCareRx, we reviewed surprising analysis about testing & targeting. In part 2, we review how onsite recommendations provide a huge opportunity for marketers to automate relevant products and content to site visitors, thus leading to increases in revenue and profit. Duration 60 minutes
Customer Acquisition & Retention DETAILS Authors Geoff Ramsey, CEO, eMarketer Alastair Douglas, Head of Marketing & Analysis, SimplyBusiness Summary Last Year firms moved $60 billion out of traditional media and invested in their own web site development. As more and more companies move their traditional businesses online, marketers must adapt and re-think their strategies for retaining and attracting prospects. Duration 60 minutes
Does Your Marketing Cross Multiple Channels?DETAILS Authors Sandy Martin, Senior Manager, Express Programs, Dollar Thrifty Automotive Group Scott Jones, Product Marketing and Partner Strategy, Responsys Summary Many businesses focus on improving the customer experience on a channel by channel basis. Imagine the results you could achieve if you could leverage and integrate analytics, recommendations, testing and targeting. This content is packed with real world case studies and best practices that will provide you with reasons your company should invest in a system that allows you to measure and optimize across channels. Duration 60 minutes

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Success Stories

SteveMadden.com Increases Sales, Continuously Optimizes E-Commerce Site Using the Omniture Online Marketing Suite DETAILS Summary SteveMadden.com was seeking a solution that would enable its e-commerce marketers and merchandisers to easily gauge shoppers’ behavior on the site in real-time, conduct sophisticated multivariate tests and target content on-site and within email, and make adjustments on the spot. The team saw the combined capabilities of Omniture SiteCatalyst, Test&Target and Genesis and decided that the Omniture Online Marketing Suite was the right solution.
Timex uses Omniture SearchCenter and SiteCatalyst to Optimize Keyword Searches and Drive Online Sales DETAILS Summary Timex wanted to find ways to increase traffic to its Web site and keep consumers engaged on the site for longer periods of time, with the ultimate goals of decreasing abandonment and increasing conversions. With that focus, Timex adopted Omniture to achieve its online initiatives. Using Omniture products, Timex was able to realize a 500 percent return on ad spend; cross- and up-sell opportunities helped Timex increase conversion rates by 35 percent and average order value online jumped by as much as $5 per order; Timex also reduced its CPC on paid search sites by 18 percent, while increasing overall traffic by 25 percent.
Salesforce.com Leverages Valuable Analytics Data to Test and Optimize its Sales Funnel with Omniture DETAILS Summary Salesforce.com leverages a combination of Omniture SiteCatalyst and Discover to gain insight into the behaviors of visitors to the company’s Web site and uses Omniture Test&Target to continuously test and optimize content to enhance the online experience. Industry Software

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