Success Stories

Summary
ESNi leverages the Omniture Online Marketing Suite, including Omniture SiteCatalyst, Omniture Discover, Omniture Test&Target and Omniture SearchCenter, to optimize online marketing and recruitment efforts on behalf of its academic clients. The Omniture Online Marketing Suite enables ESNi to improve online marketing performance by testing a variety of images and calls to action on its Web sites, managing keywords across its various campaigns, and analyzing and segmenting Web site traffic data.

Industry
Lead generation

Summary
Evogear is a multi-channel retailer specializing in urban action sports equipment, apparel and accessories. The company has sold online for the past five years and had been using a custom-built Web site search and merchandising application. “Our homegrown solution was fairly advanced, yet it still lacked advanced filtering mechanisms to offer shoppers flexible browsing options and help them find what they were looking for. It also prevented our business team from being incredibly hands-on with the tool because it was fairly technical to use,” explains Nathan Decker, Director of Marketing for Evogear.

Industry
Retail

Summary
Prior to Omniture, Managers Investment Group (MIG), a privately owned investment manager, was using a web analytics tool that was incapable of delivering the in-depth information management was requesting. MIG selected Omniture SiteCatalyst for its ease of use, robust reporting and ability to show the effectiveness of marketing initiatives across online marketing channels, including email. With Omniture, MIG is now able to save time in creating reports for various stakeholders and has confirmed the value of its Web site and online marketing initiatives.

Industry
Financial Services

Summary
Alaska Airlines needed to more effectively measure and optimize the revenue occurring on its Web site. An existing analytics solution was providing high level data points, but could not give the company a consolidated view of data from all marketing channels in one place. Alaska Airlines selected the Omniture Online Marketing Suite for its ability to provide fully integrated marketing solutions from acquisition to conversion.

Industry
Travel

Authors
Omniture, Marketing, Omniture

Summary
The Microsoft National Health Service (NHS) Resource Centre is a dedicated online community service for NHS employees in the UK. The NHS team wanted more sophisticated measurement that had the ability to gain an in-depth understanding of what type of visitor came to the Web site, what their behavior demonstrated and which areas of the site were working better than others. The company employed Omniture Consulting and SiteCatalyst to guide optimization efforts. With Omniture’s help, the Microsoft NHS Resource Centre has seen a significant amount of additional revenue.

Industry
High Tech/Emerging

Summary
Rackspace® Hosting, the world's leader in hosting and cloud computing, needed a holistic view of the role banner ads played in acquiring visitors to its Web site to continue to confidently dedicate marketing budget to display. Rackspace selected Eyeblaster and Omniture Genesis to gain insight into the role banner ads played in visitor acquisition. Rackspace can now forecast return on ad spend from banner ads with increased accuracy and justify allocating more budget to paid and natural search marketing.

Industry
High Tech

Summary
Musicnotes.com selected Omniture SiteSearch for its ability to customize the onsite search experience to guide visitors to the most relevant products as well as for its ability to help the company make better-informed merchandising decisions. The company also selected Omniture SiteCatalyst for real-time online analytics.

Industry
Retail

Summary
Limelight Networks®, a content solutions provider for thousands of entertainment, technology and government entities around the world, needed insight into the impact marketing programs had on prospect behavior. Limelight integrated Omniture SiteCatalyst and Eloqua email marketing technology through Omniture Genesis to measure all Web activity and email campaign response metrics in a single reporting system. In certain remarketing initiatives, the company increased email response rates up to 266 percent by understanding which elements of a remarketing email drove conversions.

Industry
High Tech

Summary
Majestic Wine recently decided to overhaul its Web site to better mirror the high standard of service and unparalleled visitor experience its customers have grown to expect from shopping in its offline stores. The company required an automated merchandising solution that would offer customers intelligent product suggestions while also helping the marketing team reduce its reliance on the IT department. Majestic selected Omniture Merchandising for its seamless integration of internal search and merchandising data—allowing for easy communication between both technologies and removing, in many cases, the need for manual input and IT involvement for on-site search changes.

Industry
Retail

Summary
Crucial.com expanded its relationship with Omniture by selecting Omniture Recommendations for dynamic product recommendations based on online analytics. The Crucial.com team had previously worked with Omniture Digital consultants to collect analytics data through Omniture SiteCatalyst and to conduct several A/B and multivariate testing campaigns with Omniture Test&Target.

Industry
High Tech